Facebook "like", "Friends", and "shares"

Facebook "like", "Friends", and "shares"

This report summaries the difference between Facebook “likes”, “Friends”, and “shares”.  This terminology has developed a common understanding among and incredibly large population that uses Facebook. 

When someone submits a post on their Facebook page it becomes available for view by anyone who the Facebook account owner has provided permissions to.  Facebook has created this “Like” function that allows viewers of the Facebook post to very quickly provide positive feedback to the person who wrote or submitted the post by clicking a button “like”.  This provides an incredible tool not so much for the individual Facebook account but certainly for businesses that want to reach a large audience and get a “reading” on what the reception of material is. 

Another functionality provided by Facebook is “Friends”, the definition that Facebook provides for this

is: “Friends are people you connect and share with on Facebook. It is a collection of who you know and who you are “connected” to. You can see their information and they can see your information or posts.  The connectivity is determined through the setting and lists that each Facebook account establishes.

The final function that we are researching is “shares” on Facebook.  This is really a statement to all of your “friends” or a specific group or list of friends that this information that you have sent their way by “sharing” is important.  It is much more active than a “like” as it is sharing of content, video, photos, links, stories – etc.  It is an easy way to share material and establish some commonality among a group of geographically separate individuals.